More than music? The importance of lyrics for ad music
Sometimes what you don’t say says it all – but sometimes, it’s better to spit it out after all. The debate over whether a song’s music or its lyrics make it great (or...
Category: General News
Ad Digger – 1.8.14
After a brief summer break, we’re back to dish up another serving of examples of great sync currently circulating on screens large, small and medium-sized. This week it’s all about unexpected cover versions,...
Ad Digger – 18.7.14
As the world returns to even-keeled summer serenity, this week’s best examples of advertising sync include a thrilling World Cup retrospective as well as an unusually high quantity of well-worn denim, and denim...
T & F Ad Digger, 11.7.2014
We’re back with another serving of solid music sync from the advertising world. This week it’s all sweetness and (early morning) light – with a glitchy, apple-sour twist.
T&F Ad Digger, 4.7.2014
With slightly downcast American patriotism on the menu over the pond and plenty of weekend World Cup tension a-brewing in Europe, this week’s best use of ad music came also from unexpected quarters...
T&F Ad Digger, 27.6.2013
It’s been a week of tough ads with weighty messages, some better received than others. Here are two spots that provided a little lightheartedness, thanks in large part to savvy music choices.
Cannes Lions 2014 – all that glittered
Another Cannes Lions festival has drawn to a close, and the advertising world is getting back to regular business after a week of celebrating the very best offerings from a year of creativity. With...
T&F Ad Digger, 21.6.2014
With the glut of World Cup spots already out and much of the advertising world (including us!) looking back over the year’s fruits at Cannes, it was a laidback week for ads –...
Cannes Lions 2014: Our picks
With just one day to go until the announcement of this year’s Film and Film Craft Gold Lion winners, we thought we’d bring you a selection of our shortlisted favourites – and two that...
T&F Ad Digger, 13.6.2014
We scope out the best use of music in ads around the world every week. It’s a motley, time-hopping lineup this time – how best to soundtrack 18th century insurrectionists, everyday tenderness, ferocious World...