T&F Ad Digger, 21.6.2014

With the glut of World Cup spots already out and much of the advertising world (including us!) looking back over the year’s fruits at Cannes, it was a laidback week for ads – here are two of our favorites. This edition is heavy on 70s-favoured styling and shameless drama.

 
Southern Comfort – Young Gun
 

Southern Comfort add a more vigorous flavour to their growing, Lion-winning stable of uncool cool – this time a self-possessed and swivel-hipped young bartender with his own distinct style of operation. The rich,  70s-steeped colour palette is familiar, but the song – a rather Kingly number from The Phantom – is both the earliest (1958) and most hard-driving song yet to feature in the series.

Song: Love Me

Artist: The Phantom

Agency: Wieden + Kennedy New York

Music Supervision: Good Ear

Durex – Don’t Fake It
 
A cheekier take on the beautiful game. Although it would have been infinitely more entertaining (albeit nigh-on impossible to actually make) with the participation of the actual drama kings hinted at here, ‘Deh, vieni alla finestra’, taken from Don Giovanni, lends the slo-mo writhings most of their humour.
 

Song: Deh, vieni alla finestra (Don Giovanni)