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Ah, the jingle. That late and unlamented relic of 20th century advertising, which harnessed the uncanny memory-jogging power of music and lyrics like nothing else, but has vanished now into the dusty cabinet...
Our latest selection of tidy ad music is a mix of carefree and frantic, sweetly festive and distinctly nasty – sweet indie and 80s anthems both get a look in.
We’re continuing our analysis of the aural side of brand communication. With Brand Listener we examine how brands use music in their audiovisual advertising, and the impact it brings. Previously we’ve looked at...
The Christmas spread continues, through we’ve strived to lay on a few non-seasonal savouries in between. This edition of the week’s most interesting sync is full of glittering sweetmeats, smashed-up fancies and chocolate...
And so the season begins. This week has seen an outright flood of Christmas spots twinkle on to the airwaves, and despite our best intentions this week’s roundup of choice synch reflects that...
Ready or not, Christmas really is a-lurking around the corner, all set to ambush the airwaves. This morning’s release of the John Lewis ad (definite article essential) is most likely the sign to...
This week’s post-Halloween selection of spots is a rock-heavy lineup, whether it’s a country-tinged ballad to survive a family renunion, ramshackle indie for golfing adventures or amped-up anthemic rock to visit strange new...
It’s the most hair-raising time of the year once again, so we thought we’d offer some two-fold treats: a very quick roundup of our favourite Halloween offerings this year, and a look at...
Today’s dose of top recent synch is also low on CG, high on visual impact. From subaqua shimmying to flying fridges, seeing is believing with these elegant spots.
It’s hard to fully enjoy the open road when hunger pangs strike… Particularly if they happen to take literal hell-raising gremlin form. Fortunately Danio know just the tasty ticket to vanquish the little...