Telekom takes a stand against hate speech
With the campaign #GegenHassimNetz Telekom takes a stand against hate speech. Having started 2 years ago, the brand just released a new content piece.
Tagged: placement
The new ad of ebay Kleinanzeigen puts focus on its real estate offerings
Ebay Kleinanzeigen has launched a new commercial that wants to put its real estate offerings in the spotlight.
Tracks & Fields 2021 review – Episode 10: Star power
Our 2021 review reaches its final episode 10. This time we are covering famous songs. There are many reasons why advertisers might choose to use famous songs in their commercials. Perhaps the song is...
Ceska Sporitelna give you a rocking Christmas with Billy Idol
If you ever thought you might have heard every Christmas song there is, we might proof you wrong. In their latest ad, Ceska Sporitelna is using a rock rendition of “Merry Christmas baby” performed...
Tracks & Fields 2021 review – Episode 08: The power of sports
In episode 08 of our 2021 review we are highlighting sports-related projects. Using sports as visual guideline seems obvious for sports brands. But any kind of brand can use sports-related visuals to create an...
Tracks & Fields 2021 review – Episode 06: Into the future
While lots of adverts share a positive and forward-looking attitude, in episode 06 we are highlighting futuristic imagery and settings. Pepsi went with an unusual combination of food and martial arts, all put in...
Tracks & Fields 2021 review – Episode 05: Fun, anyone ?
What would be a complete year-end review without a bit of humour ? Episode 05 is all about fun. Actions speak louder than words, and this is especially true when it comes to advertising....
Tracks & Fields 2021 review – Episode 04: Let’s be together
Episode 04 is all about togetherness. Sometimes you only get to appreciate things once they are not there. Covid has greatly shown us, how being together with others is an essential part of our...
Tracks & Fields 2021 review – Episode 03: We’ve got you covered
In this episode of our 2021 review we are focusing on cover recordings. Using cover recordings in adverts can be a nice way to bring a classic evergreen to the current era. Such cover...
Tracks & Fields 2021 review – Episode 02: Epic proportions
Our second episode of our 2021 review is all about epic usage of music and sound. There are various reasons as to why a company might choose to use epic music in their advert....