Ad Digger – 26.1.15
Our round-up of solid recent advertising sync is properly joyful this week – whatever these characters do, from finger-painting to fitness quests, they do with serious zest and top tunes.
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Make a music supervisor happy: masterful mastering
Great music performs a balancing act. Even if the creative ideas behind a track are powerful, the technical side can still let it down: well-mastered music is simply more pleasant to listen to, and...
UPC’s marvellous matriarch
In their latest spot, UPC Poland got playful with the standard mother-in-law tropes – Ewa Kasprzyk’s well-coiffed babcia, besides being a dab hand at instant familial organisation, is no stranger to spandex and...
Tracks & Fields 2014 Project Highlights
2014 was a pretty bumper year for us and our clients. We expanded our presence in several markets, including Poland, and continued to find and license great tracks for play all over Europe....
Samsung’s immaculate ice
Dose of the winter blues? If you can’t leave the freeze, learn to appreciate it: our first South Korean spot is a gleaming reminder of just how gorgeous cold can be. To demonstrate...
Ad Digger – 14.12.14
Our latest ad music roundup makes enjoyable use of eighties classics and soulful cover versions to highlight very different tones – knowing and coy in some, painfully frank in others.
Four Questions for… Ronnie Minder
Swiss-born, Melbourne-based composer Ronnie Minder brings an electronic music background to bear on his emotive film scores. His tracks balance the drive and power of one discipline with the stirring sweep of the...
Ad Digger – 8.12.14
The human face takes centre stage in this week’s best-synced ads, whether it’s dawning hope and inspiration coupled with a big Sixties chorus or face-pulling with a purpose set to stirring indie.
Frisco’s fresh brush-off
Girls really just wanna have fun in Frisco’s mischievous TV spot – and this quick-thinking lot know just how to preserve their peace.
Porsche at Austin
Porsche paid sepia-washed homage to the lone star state after Austin hosted the Circuit of the Americas portion of the World Endurance Championships. One of Porsche’s biggest-ever motorsport teams battled two well-fought, lengthy...