Ad Digger – 28.11.14
Greetings one and all – we hope you had a great week, however full or devoid of gratitude it may have been. This week’s line-up of our favourite ad sync features crystalline electronica,...
Category: General News
The death of the jingle: whatever happened to my Shake ‘n’ Vac?
Ah, the jingle. That late and unlamented relic of 20th century advertising, which harnessed the uncanny memory-jogging power of music and lyrics like nothing else, but has vanished now into the dusty cabinet...
Ad Digger – 24.11.14
Our latest selection of tidy ad music is a mix of carefree and frantic, sweetly festive and distinctly nasty – sweet indie and 80s anthems both get a look in.
T & F Brand Listener: IKEA
We’re continuing our analysis of the aural side of brand communication. With Brand Listener we examine how brands use music in their audiovisual advertising, and the impact it brings. Previously we’ve looked at...
Ad Digger – 14.11.2014
The Christmas spread continues, through we’ve strived to lay on a few non-seasonal savouries in between. This edition of the week’s most interesting sync is full of glittering sweetmeats, smashed-up fancies and chocolate...
Ad Digger – 7.11.2014
And so the season begins. This week has seen an outright flood of Christmas spots twinkle on to the airwaves, and despite our best intentions this week’s roundup of choice synch reflects that...
Silver bells: music in the most-shared Christmas ads
Ready or not, Christmas really is a-lurking around the corner, all set to ambush the airwaves. This morning’s release of the John Lewis ad (definite article essential) is most likely the sign to...
Ad Digger – 3.11.2014
This week’s post-Halloween selection of spots is a rock-heavy lineup, whether it’s a country-tinged ballad to survive a family renunion, ramshackle indie for golfing adventures or amped-up anthemic rock to visit strange new...
The hills have ears: the scariest music-led spots
It’s the most hair-raising time of the year once again, so we thought we’d offer some two-fold treats: a very quick roundup of our favourite Halloween offerings this year, and a look at...
Ad Digger – 27.10.2014
Today’s dose of top recent synch is also low on CG, high on visual impact. From subaqua shimmying to flying fridges, seeing is believing with these elegant spots.