Tagged: sync licensing

Ad Digger 22 1 2016

Ad Digger – 22.1.16

  This week saw originally composed advert music popping up everywhere. Everyone in Adland was discussing the merits of the brand new global Coca-Cola campaign, which sees Coca-Cola bring together all of Coke’s varying...

Ad Digger – 8.1.2016

  At the start of every New Year we are filled with hope and resolutions for the upcoming months, and this week in adverts was no different. Travel website Booking.com made 2016 look like...

Ad Digger – 11.12.15

Ad Digger – 11.12.15

  We’re not far away from the run up to Christmas, and it would be expected that even more emotional, Christmas spirit adverts would be released. But this week’s newly released adverts from around...

Ad Digger – 27. 11. 2015

  It’s Friday and that advert on everyone’s lips, again, is the Man on the Moon one. But this time, it’s not John Lewis, it’s supermarket chain Aldi. Aldi have made a clever parody...

Ad Digger – 19.11.15

  This week’s version of the best sync licensing in adverts is taking on a more sombre mood with renditions of classic Christmas songs, featuring animated characters and cuddly toys, and emotional sync. Still...

T & F Brand Listener: IKEA

  We’re continuing our analysis of the aural side of brand communication. With Brand Listener we examine how brands use music in their audiovisual advertising, and the impact it brings. Previously we’ve looked at...