UPC’s marvellous matriarch
In their latest spot, UPC Poland got playful with the standard mother-in-law tropes – Ewa Kasprzyk’s well-coiffed babcia, besides being a dab hand at instant familial organisation, is no stranger to spandex and also possesses the handy (though no doubt infuriating) ability to freeze time.
The sunny, jangly neo-soul of Baltimore singer Bosley’s ‘Sharpshooter’ reflects the spot’s bright and breezy tone, as well as the easy-use fun the TV package offers (though we can’t entirely recommend sitting down to Magic Mike with the whole family.)
