Back in the L8: Music Licensing for Li Auto’s Latest Campaign
There is a particular kind of ad that does not try too hard. No voiceover. No dramatic reveal. Just a car in the world, doing what it was designed to do, moving through light...
Tagged: advertisingplacement
Luxury Sound for a Luxury Car: Composition for the Maextro S800 Grand Design
Some launches are product announcements. Others are declarations. When Huawei and JAC unveiled the Maextro S800 Grand Design in June 2026, it was clear which category this fell into. A flagship sedan starting at...
History, Crowds, and Cold Beer: Carlsberg at Anfield
Some stadiums carry a feeling that no amount of production design can replicate. Anfield is one of them. Walk in on a quiet day and you still feel it: the shape of the stands,...
The Sound of a Nation Gearing Up for the World Cup with Zalando and DFB
There is a specific kind of electricity that only exists in the days before a major tournament. It is not the match itself, not yet. It is the weight of anticipation. The routines players...
Giving the Livis a score to live by: Original Music for Li Auto’s L9 Film
There is a particular kind of brief that asks music to disappear. Not in the sense that no one should notice it, but in the sense that it should feel inevitable. Woven in, like...
Edge in the Shadows: Music Production for the BMW 3 Series Shadow Edition
There is a certain kind of brief that does not arrive with a mood board full of energy and movement. Sometimes the ask is stillness. Presence. The feeling of something that does not need...
More Than Freedom: Jon Batiste and the Hyundai IONIQ 3
There are tracks that work as background and tracks that work as argument. “Freedom” by Jon Batiste is firmly the second kind. It doesn’t sit quietly under a campaign film. It makes a case....
Zalando is Taking You Out for a Run
Every runner knows the moment. Just before you head out the door, when almost anything else seems like a reasonable alternative. And then you go anyway. Somewhere around the first kilometre, you remember why...
Welcome Home: Celebrating 140 Years of Mercedes-Benz with Etta James
There are anniversaries, and then there are milestones that call for something more. When a brand reaches 140 years, a press release won’t cut it. It calls for a film. And a film calls...
Freshly Hatched: The New Sound for Aldi
There is a particular feeling that comes with Easter. The days are getting longer, the air has that first real warmth in it, and people are finally stepping outside again. Gardens are waking up,...