Sunbites look on the light side
BBDO and Lay’s created a sun-soaked soap bubble of an ad to illustrate how Sunbites help keep these sharp-clad ladies distinctly light on their feet, starring elegantly-coiffed screen queen Małgorzata Socha.
The dainty colour palette and sense of infectious fun needed an equally bright and buoyant accompaniment. What else but Cyndi Lauper’s biggest smash? We sourced them a bubbly cover version that jived just right with the feminine fun at the spot’s airy heart.