T & F Brand Listener: IKEA
We’re continuing our analysis of the aural side of brand communication. With Brand Listener we examine how brands use music in their audiovisual advertising, and the impact it brings. Previously we’ve looked at...
Tagged: brand listener
T&F Brand Listener: Samsung Galaxy
At Tracks & Fields we’re starting a new blog series focussed on the auditory core of brand communication. Brand Listener analyses the use of music in a brand’s ads – the type and genre...