Ad Digger – 14.3.2015
From old ladies with edge to tough teens with a soft side, looks can be deceiving in this week’s round-up of fine ad sync.
The Skoda Superb’s classic getaway
The new Skoda Superb cleanly melds the classic and the up-to-the-minute in its spacious design, so it seemed only appropriate to combine classical and modern in the car’s bold, music-centred debut spot.
Ad Digger – 7.3.15
There’s a lingering cinematic spice in our favourite examples of advertising sync this week, and plenty of contrast – with the right music, ramshackle DIY ethos and indie montage can sit very snugly...
Spaghetti and soul from Lubella
Polish flour and pasta buffs Lubella zeroed in on their spaghetti, inviting the hungry (or plain peckish) to enjoy it with all five senses, from the golden glow to the satisfying bite.
Conchita Wurst glows for Bank Austria
After we brought contemplative piano to their David Alaba spot last March, Bank Austria returned to us with a very different star-driven spot.
Make a music supervisor happy: the question of cover versions
Not even the most determinedly casual ad consumer could deny that the cover version has an exceedingly firm foothold in the sync landscape. From John Lewis to Chipotle, the cover version has become...
Ad Digger – 20.2.2015
This week’s colour-soaked selection of well-chosen ad music boasts a lineup of confident characters not afraid to go their own way, helped down the road by everything from sweet Italian-inflected pop to swaggering...
Four Questions for … LCTRISC
At Tracks & Fields we like to highlight both sides of the sync process – we feel our member artists should have the chance to explain their music in their own words. LCTRISC...
Make a music supervisor happy: (not) using music samples
Music licensing can be a complicated business. This is one of the reasons we set up our platform the way we did: a direct relationship with artists allows us to obtain clearance for tracks...
Ad Digger – 14.2.2015
The day that’s in it means a slight excess of romance in this week’s top ad sync, but it’s tempered with odd-couple friendship and a nice helping of bacchanalian excess.