Unwrap Your Christmas Story with Zalando and Chloë Sevigny
From her film debut in the 90s cult classic Kids to her bold turn in Cannes competition film The Brown Bunny, as well as It-Girl cementing performances in music videos for Sonic Youth and The Lemonheads, Chloë Sevigny has always been associated with a certain type of sophistication and chic.
Having modelled for designers including Louis Vuitton, Vivienne Westwood and Kenzo, her daring fashion choices make her someone constantly thought, talked and written about — often with an equal share of praisers and detractors. Now she lends her unique je ne sais quoi to Zalando, Germany’s biggest online fashion retailer.
Zalando’s Christmas spot “Unwrap Your Story” unlocks the Golden Globe-winning actresses’ manifold faces and talents, with a narrator showing the “many sides of you.” Sevigny is put in a variety of poses: from chopping onions in a kitchen to preparing a Christmas cake; enjoying private time in public, to unwrapping gifts from Zalando. It joins their Autumn/Winter collection advert, featuring a special rendition of “Dream a Little Dream of Me,” as another bold and seductive statement from one of Europe’s biggest e-retailers.
A short and sweet 30-second spot, handled by global creative agency 72andSunny, created by Berlin-based production company Anorak and directed by the Emmy-nominated Justyna Obasi, we believe it puts a fresh and creative spin on embracing the Christmas spirit. To create a punky vibe, we helped to license Delta5’s post-punk/new wave jam “You.” One of the biggest hits from the short-lived Leeds-based band, its funky drumming, spoken lyrics and seductive bassline, perfectly complements Chloë’s journey in getting her Christmas in order. Please feel free to check out the unique and exciting spot below.