Zalando spread positivity with their ActivistsofOptimism campaign
Zalando kick start the summer with a boost of positivity with their ActivistsofOptimism. We licensed 90s dance classic ‘Show Me Love‘ by Robin S for the campaign, providing exactly the joy we all need right now heading into the summer after a long year.
The film features a roll call of people spreading positive vibes in their communities, including drag artist Bailey J Mills, Troy The Magician, dancer Salif Gueye, blogger Rianne Meijer, artist and model Juliette Marsault, DJ and producer CKTRL, performance artist Sagg Napoli, author and model Naomi Shimada, educator Kim Hoss, skater Embwoi and more.
The ActivistsofOptimism are guaranteed to put a smile on your face with their infectious joy, from dancing like noone’s watching to playing the saxophone to a herd cows, they’re ready to inspire positivity wherever they go.
Watch Zalando’s ActivistsofOptimism film here: