Volkswagen’s new SUV all-rounder sounds like freedom with this Detroit rap artist
Volkswagen‘s latest set of campaign films introduce the new T-Cross SUV model via the tagline “I am more than one thing.”
With the aim of leaving day-to-day conventions behind, the two-part ad focuses on the wide scope of a person’s identity. Within it, one protagonist is revealed to be surfer, a chef and a father, while its second is a pet owner, yoga teacher and artist. These multi-marker characters stand in as a metaphor for the car model, which offers flexibility of customisation and countless design options.
Watch Volkswagen’s new T-Cross product film , below.