Join our Cannes Lions 2018 Workshop: Super-sonic Branding

Tracks & Fields is once again heading to the south of France to join the official speaker’s programme of Cannes Lions 2018.

Widely regarded as The International Festival of Creativity, Cannes Lions brings the international creative communications industry together each year to learn, network and celebrate.

We are proud to feature in the festival’s Craft Track this year, boasting a programme that includes speakers from Google, Adobe, Pinterest, Snap and GIPHY.

Our participation will consist of a hands-on workshop called ‘SUPER-SONIC BRANDING‘, on Monday 18th and Tuesday 19th June:

All marketeers and creatives know how their brand looks like, but not many could answer how it sounds like. This workshop will guide you through the process of defining a brand’s sonic identity. Using Cannes Lions as an example, you’ll learn the tools and methods to develop a music DNA for a brand. The outputs will be briefed to a remote team of music researchers in real time who will work on your sound, while you learn the best-practices to creating music implementation guidelines. Leave this workshop with all the tools, tricks, methods and best practices to creating a sonic brand identity.

In the coming days We’ll share some sneak in-depth previews about these sessions from our workshop presenters – Tracks & Fields CEO Christian Mix-Linzer and Managing Director Steve Bartlik!

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