Big beats for Big Milk help Algida stay cool

 
Ice cream monarchs Algida created a coolly fanciful summer spot, showcasing the simple magic of their classic Big Milk ice cream (now upgraded with a strawberry zing) via a beach DJ’s uncanny skills.
 
The spot needed an ice-cold beat to bring it all together – the shoulder-twitching groove of “Uh” by Fujiya & Miyagi (an English four-piece, despite the moniker), brought in the perfect note of summer-beating cool.
 
The spot airs in Poland, Romania, Slovakia and the Czech Republic. Disclaimer: remember that unless you have this DJ’s particular set of skills, yoghurt and decks tend to mix poorly.