Happy returns for Porsche
Our long-standing partner Porsche had a reason to celebrate, and came to us seeking the finishing touch.
In April they returned to Silverstone for the sportscar World Endurance Championship, testing the mettle of the latest in their stalwart 911 series as well as the freshly unveiled 919 Hybrid. They opened their 2014 season on top form, with three podium placings in two classes, and crafted a video to mark the occasion.
To match handsome, high-octane visuals, they needed a track that mingled mounting excitement with a stately sense of triumph, tempered with a hint of homecoming to reflect Porsche’s storied, six-decade motorsport background and abiding ties with the iconic Silverstone track. We thought Zürich-based composer Michel Barengo’s piece “Warrior” brought all that and more to the table. Congratulations to Porsche – here’s to an exceptional season.