Back in the L8: Music Licensing for Li Auto’s Latest Campaign
There is a particular kind of ad that does not try too hard. No voiceover. No dramatic reveal. Just a car in the world, doing what it was designed to do, moving through light...
Author: joni
Luxury Sound for a Luxury Car: Composition for the Maextro S800 Grand Design
Some launches are product announcements. Others are declarations. When Huawei and JAC unveiled the Maextro S800 Grand Design in June 2026, it was clear which category this fell into. A flagship sedan starting at...
History, Crowds, and Cold Beer: Carlsberg at Anfield
Some stadiums carry a feeling that no amount of production design can replicate. Anfield is one of them. Walk in on a quiet day and you still feel it: the shape of the stands,...
The Sound of a Nation Gearing Up for the World Cup with Zalando and DFB
There is a specific kind of electricity that only exists in the days before a major tournament. It is not the match itself, not yet. It is the weight of anticipation. The routines players...
Tracks & Fields Opens London Office and Appoints Mark Mullooly as UK Managing Director
Tracks & Fields, the Berlin-founded music intelligence and operations company, has opened a London office and appointed Mark Mullooly as Managing Director UK. Mark joins from senior roles at Superunion and Siegel+Gale. He comes...
Giving the Livis a score to live by: Original Music for Li Auto’s L9 Film
There is a particular kind of brief that asks music to disappear. Not in the sense that no one should notice it, but in the sense that it should feel inevitable. Woven in, like...
Tracks & Fields Welcomes Saya Nomura to the Team
Music supervision agency Tracks & Fields is excited to introduce Saya Nomura as the new Business and Account Management Lead for their Tokyo office. Saya is a Japanese-American professional who has spent her career...
Edge in the Shadows: Music Production for the BMW 3 Series Shadow Edition
There is a certain kind of brief that does not arrive with a mood board full of energy and movement. Sometimes the ask is stillness. Presence. The feeling of something that does not need...
More Than Freedom: Jon Batiste and the Hyundai IONIQ 3
There are tracks that work as background and tracks that work as argument. “Freedom” by Jon Batiste is firmly the second kind. It doesn’t sit quietly under a campaign film. It makes a case....
Zalando is Taking You Out for a Run
Every runner knows the moment. Just before you head out the door, when almost anything else seems like a reasonable alternative. And then you go anyway. Somewhere around the first kilometre, you remember why...