Tagged: music for advertising

STAFF PICKS: Christmas Crackers…

After months of supervising, clearing and licensing a wealth of Christmas tracks there’s no better way to round off the festive season than by choosing the team’s favourite Christmas hits…. grab a mug of...

Tymbark spread the love in their Christmas ad

Tymbark‘s Christmas campaign emphasises the importance of acts of love and kindness all year round, not just at Christmas. The motivational messages inside the caps of Tymbark bottles in the film become one of...

The Weeknd goes electric with the new Mercedes-Benz EQC

It’s time to unveil the latest campaign for Mercedes-Benz‘s electric EQC model. Universal Records were able to provide The Weeknd’s new single ‘Blinding Lights’ and negotiate his appearance in the film, launching his return...

Paving Paradise: Environmental activism in music

Music has long been used as a didactic medium and a form of protest. Across a range of eras and causes, music has often served as a way to react against the status quo...

T & F Brand Listener: IKEA

  We’re continuing our analysis of the aural side of brand communication. With Brand Listener we examine how brands use music in their audiovisual advertising, and the impact it brings. Previously we’ve looked at...