An original composition for the sustainability ad for Elixir Shiseido.
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Listen to this original composition made by our Tokyo office for the beauty brand Elixir Shiseido. The commercial produced by Aoi Pro and crafted by Yamamoto Masahiro begins with a nostalgic tale, in which the main character through a childhood’s drawing re-connects with a natural and original beauty.
40 years since its birth, Elixir have been working to protect the global environment: now by re-using cosmetic refills in their packaging, they are reducing plastic and CO2 emissions. In addition, they have procured sustainable materials and started production in environmentally friendly factories.
The motto concludes: “The small miracle that you feel in your skin is yours. Connect with your beauty. Connect with nature’s beauty”.
Watch it here!