Česká asociace pojišťoven Reminds Us Not To Rush Life In Their Latest Campaign

The frantic pace of life forces us to always be in a hurry, and each lost minute counts. Constant time pressure makes people chase with themselves and forget how serious the consequences might be.

Czech insurance company, Česká asociace pojišťoven, urges us to not make up for the time lost by speeding while driving, as the results can be tragical. We licensed the classic “That’s Life” by Starlite Singers, which adds a sharp note to the campaign’s message and storyline.

Watch the spot here:

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