SEAT find their groove with Billie Eilish’s ‘bad guy’
SEAT have found their rhythm in their latest campaign shot in Berlin this summer. We licensed Billie Eilish‘s hit ‘bad guy’ for the ad, which was filmed socially distanced around the streets of our beloved home city.
We first discovered Billie Eilish back in 2017 when she was only 15 and we’ve been following her rise ever since. When we attended Universal‘s album listening session ahead of the release of ‘when we all fall asleep where do we go’ in early 2019, it was clear that ‘bad guy’ stood out as a special song on a very special record. We’re delighted to have licensed it for SEAT.
The film follows someone driving around Berlin in the new SEAT Leon e-HYBRID playing ‘bad guy’ on his stereo. Wherever he goes passersby can’t help but be caught up in the music. With their hybrid SEAT are applying the principle of plug in and play to driving, requiring the perfect track to play loud as an accompaniment.
Watch the SEAT film here: