Remarkable trend: ASMR
If you’ve spent some time on YouTube, chances are that you have stumbled across some videos of people whispering or making ‘oddly satisfying’ sounds and/or visuals, commonly referred to as ASMR.
If you’ve spent some time on YouTube, chances are that you have stumbled across some videos of people whispering or making ‘oddly satisfying’ sounds and/or visuals, commonly referred to as ASMR.
Sometimes what you don’t say says it all – but sometimes, it’s better to spit it out after all. The debate over whether a song’s music or its lyrics make it great (or...
At Tracks & Fields we’re starting a new blog series focussed on the auditory core of brand communication. Brand Listener analyses the use of music in a brand’s ads – the type and genre...