OMV Petrom go the whole ten yards
Eastern energy giants OVM Petrom created a beautifully-lensed spot showing facets of daily Romanian life, as people of all walks – including gymnast Larisa Lordache and ski jumpers Sorin Iulian Pîtea and Remus...
Patrick Dempsey and Porsche to endure together
Porsche Racing have announced that driver Patrick Dempsey will race in the 2015 FIA World Endurance Championships. The actor has a long-standing history with the brand, last year achieving a proud result at...
Make a music supervisor happy: pitching with versatility
Hello to all our artists, composers, labels, music-makers and music managers! We know it can be nerve-wracking to pitch your work, and disheartening if your track is not chosen for a project. We’d love...
The death of the jingle: whatever happened to my Shake ‘n’ Vac?
Ah, the jingle. That late and unlamented relic of 20th century advertising, which harnessed the uncanny memory-jogging power of music and lyrics like nothing else, but has vanished now into the dusty cabinet...
Ad Digger – 24.11.14
Our latest selection of tidy ad music is a mix of carefree and frantic, sweetly festive and distinctly nasty – sweet indie and 80s anthems both get a look in.
Tereza Maxová makes moves for Bohemia Sekt
Czech top model Tereza Maxová returned as the face (and indeed the legs) of Bohemia Sekt, showing off some serious moves in a relaxed but sensual spot. The spot needed a dark Latin...
T & F Brand Listener: IKEA
We’re continuing our analysis of the aural side of brand communication. With Brand Listener we examine how brands use music in their audiovisual advertising, and the impact it brings. Previously we’ve looked at...
Ad Digger – 14.11.2014
The Christmas spread continues, through we’ve strived to lay on a few non-seasonal savouries in between. This edition of the week’s most interesting sync is full of glittering sweetmeats, smashed-up fancies and chocolate...
Four questions for… SEAWAVES
The musical side of the equation is crucial for us at Tracks & Fields, so we like to give our artists a chance to introduce themselves in their own words. SEAWAVES, otherwise known...
Sweetness and light from ČEZ
Mother does know best in the latest spot from ČEZ, the Czech Republic’s electricity giant. It’s not feminine mystique that lies behind her uncanny intuition, though – she’s just taken advantage of the...