Around the World in 7 Days: Playlist 19/05/17
Here at Tracks & Fields we work with clients from all over the world and believe that to find the best possible music for advertising and film, it is important to draw on artists...
Author: gentlepunk
From the Vault #5: Michael Jackson rewrites ‘Billie Jean’ for Pepsi’s new generation
Over the two last week’s of From the Vault we’ve looked at celebrity cameos in TV spots, so this week we thought we’d bring you the mother of celebrity endorsements. Pepsi has always been...
Top Scores #4: Goblin & Suspiria
Recently it was announced that cult 1977 Horror film, ‘Suspiria’, directed by Dario Argento would be rebooted and had recently completed principal photography. What was perhaps even more exciting news was the announcement that...
What’s that Genre? #4: Math-Rock
More often than not, music genres are governed by a single time signature: 4/4. When popular music can break free of these shackles it can often characterise an entire genre. Perhaps the most common...
Tracks & Fields’ project’s take home multiple awards
Last week marked the annual ADC Advertising & Design awards, held this year in Hamburg. The awards are widely seen as the benchmark of creative excellence, honouring outstanding works of communication including advertising, digital...
From the Vault #4: Sammy Davis Jnr advertising Japanese whiskey in the 70’s is as insane as you think
When Suntory whiskey featured American entertainer and ‘rat pack’ member Sammy Davis Jnr in their 1970 campaign, they were one of the first Japanese companies to use an American celebrity in their advertising. The...
Top Scores #3: Alexandre Desplat & The Grand Budapest Hotel
Not since David Lean’s epic Dr Zhivago has the Russian balalaika played such a significant role in a soundtrack, than that of Wes Anderson’s 2014 comedy ‘The Grand Budapest Hotel’. Having worked previously with...
Helping Huawei reach perfection in this recent spot for the P10+
The idea of perfection is a tough one to define. What is perfect? Can it be measured or is it completely subjective? While perhaps it simply can’t be answered, Chinese smartphone company Huawei are...
Tracks & Fields’ work with Otto wins gold at The Golden Award of Montreux
It’s always rewarding to be involved in projects that are nominated for or win awards. These sorts of moments make you feel as if you have helped create something special, something more than the...
What’s that Genre? #3: Moombahton
More often than not a sub genre is born of the combination of two existing genres. Taking characteristics from each genre, though not being able to be categorised as either, a new genre appears...