DIY acoustic recordings from L.A. in Onitsuka Tiger Japan’s dreamy autumn film

Streetwear fashion brand Onitsuka Tiger have unveiled their Autumn Winter 2018 season movie for the Japanese market.

In line with the slower, darker, cosier days of the colder months, the film focuses on slow-motion tracking shots, a washed out colour palette and models dressed in cosy vintage-look layers.

Our work on this project involved finding the most seamless accompaniment to the dreamy sepia-toned images. We needed look no further than Tomemitsu‘s “In Dreams.”

The Echo ParkLos Angeles based singer/songwriter, real name Martin Roark, is a proponent of DIY bedroom acoustic gems, with a signature singing style which delivers lyrics in a lush whispered.  “In Dreams” first featured on Tomemitsu’s 2013 debut cassette album, m_o_d_e_s.

Watch the Onitsuka Tiger campaign film below:


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