Mad Revival’s stomping blues anthem foregrounds the blood, sweat and tears of Porsche driver boot camp
Continuing our series of film projects with auto motorsports giant Porsche, a brand new campaign film takes another in depth look at the unsung elements of Porsche Racing‘s winning formula.
While intercut with scenes of Porsche Racing on the race track and in the pit, this new campaign – Porsche Works drivers: Drive hard. Train harder. – shows the team’s drivers being put through their paces at their 2018 team driver boot camp. Blowing up perceptions that a driver is only as fast as their race car, the video shows the hard physical preparation required of a team victory.
With the film highlighting endurance, determination, strength as the qualities which led to the team’s 1st and 3rd place spots at the 12 Hours of Sebring endurance race, we were charged with sourcing a song to both reflect and enhance this message. We needed look no further than L.A.-based blues rockers Mad Revival; their song “Hard Working Man” fits the bill in its lyrics and gritty stomping, clapping rhythm.
The complete Porsche Works drivers: Drive hard. Train harder. film featuring “Hard Working Man” can be seen and heard below.