A spot fit for a king
We’ve all daydreamed about making that show-stopping entrance. McDonald’s Poland brought that drama, tempered with a knowing wink, to their latest McRoyal spot.
Tagged: mcdonalds
The death of the jingle: whatever happened to my Shake ‘n’ Vac?
Ah, the jingle. That late and unlamented relic of 20th century advertising, which harnessed the uncanny memory-jogging power of music and lyrics like nothing else, but has vanished now into the dusty cabinet...
T&F Ad Digger, 13.6.2014
We scope out the best use of music in ads around the world every week. It’s a motley, time-hopping lineup this time – how best to soundtrack 18th century insurrectionists, everyday tenderness, ferocious World...