Recap: Looking back on our 2020 in sync
2020 was quite the year globally and, without wanting to linger for too long on current affairs, everyone in the world has been dealing with a drastic change in what classes as normal. Big thanks to all the people we’ve worked with this year on both the client and rightsholder sides. In spite of the adverse circumstances we’ve managed to pull together to make some great work. Here’s to plenty more in 2021!
Here are some of our highlights:
Zalando
Zalando’s Holiday campaign celebrated the importance of human connection and looked forward to a time when will be able to hug again. We licensed ‘Godspeed’ by Frank Ocean for this poignant film perfect for 2020.
UNICEF
We worked pro bono on this film for UNICEF’s campaign against child abuse, licensing a recording of Ravel’s ‘une barque sur l’ocean’. The film ended up winning Bronze at Ciclope for Cinematography and picking up nominations for Best Direction and Best Sound Design at Eurobest.
SEAT
We licensed Billie Eilish’s infectious hit ‘Bad Guy’ for SEAT’s European campaign. Shot in our home city of Berlin, it was one of our first major projects fully produced under pandemic conditions.
VW X a-ha
a-ha partnered with VW for this film exploring the band’s origins for the brand’s e-mobility vehicle range. We licensed the acoustic version of their classic hit ‘Take On Me’ and aided in negotiating their appearance in the campaign.
Toyo Tires
Toyo Tires came to us in search of a new anthemic theme song to fit their tagline “Ignite your blue”. We produced this track with singer songwriter Simon Alexander and producer Flynn Hudson. You can stream the full length version of ‘Ignite Your Blue’ on Spotify.
YKK
We produced this track by singer-songwriter Tessa Rose Jackson for YKK’s latest campaign. The film features a cat waiting for its favourite human to return home and is the wholesome energy we all need at this time.
McDonald’s
We licensed up and coming band Diamond Thug‘s track ‘Sweet Return’ for the fast food chain’s Polish Christmas ad. The band’s dreamy sounds are the perfect fit for this festive spot.
PZU
‘You Are My Planet’ by Quiet Arrows accompanies this spot for Polish insurance brand PZU. The film depicts a loving father/daughter relationship and their ups and downs as she grows up.
AXA
We licensed Queen’s classic track ‘Don’t Stop Me Now’ for AXA’s Belgian campaign celebrating the resilience and versatility of their customers during the pandemic.
Rossmann
Rossmann’s heartwarming film about a younger sister who annoys her older sibling by using up all of her fancy shampoo and nail varnish will be a familiar scene to many. Ultimately though it’s done out of love and admiration. We licensed Hiding Place by Holley Maher for the spot.
