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crada
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Pure talent will always find a way. All it takes is a beat.
Crada started off with nothing but a dream. A dream of his music on the airwaves, his drums on the
big screens, his melodies pressed on a cd, people singing along to his songs. And although the odds
were not too good in the beginning, he found a way to work on this dream. As a kid from a small
southern german town Crada’s first musical endeavour made him beatmaker and dj for a local
boombap hiphop group, only to soon after realize that the local shows and selfmade demo-tapes were
simply not enough. In 2005 Crada enrolled at Germany’s most prestigeous music school
„PopAkademie“ in Mannheim and at the same time started looking for a management to help him get
his music to more high profile artists. Incredible as it sounds, the very first beat his management ever
sent out was immediately picked and released by one of Germany’s biggest rap legends and topselling
artists Samy Deluxe, an incident the rapper still claims as a unique scene in his entire career.
All it took was one beat.
Coming from a strictly hiphop background, Crada was never willing to let anything limit himself to
just one genre. With the help of his music school he learned to play instruments, worked on different
projects from soul music to pop and rock productions, songwriting and industrial music design which
gave him the opportunity to include a full symphonical orchestra for his hiphop productions. Needless
to say, that Crada wrote the arrangements and melodies for the whole orchestra. Meanwhile more
commercial success came along the way. The german hiphop scene started acknowleding Crada’s
musical talent and kept him busy with production work. In 2007 Crada went from video singles in
rotation to top-ten selling albums and his name blew up within less than a year in Germany,
Switzerland & Austria.
It was just a matter of time until Crada’s material was recognized by artists in the USA and Canada as
well. Sparked by the numerous contacts of Crada’s management Starting Lineup and the continuing
travels of DJ Kitsune (Shadyville DJs/Shade45), his beats were heard and appreciated by countless
artists, managements, labels and A&Rs. Many artists were excited to record on Crada’s beats but it
took some time for a production to finally end up on a bigger release than „just“ a mixtape – a time
span Crada used to concentrate on industrial music and producing a commercial for Mercedes-Benz
in Germany. When it seemed like an almost endless phase of beats that never made it onto an official
release by any known artist in the US, relief came in a phone call. It was none other than Sheek Louch
of the legendary LOX that wanted to use one of Crada’s songs as the official single fort he longawaited
D-Block compilation through E1 Entertainment. Crada’s very first song to be officially
released in the US ended up to be a people’s and radio station’s favorite and entered the Top 40 of the
billboard album charts in June 2009. And once again: All it took was one beat.
Only 2 months after this ground-breaking release for Crada, one of his productions was requested as a
track on Kid Cudi’s debut album for G.O.O.D. Music / Universal, one of the most anticipated albums
of the year 2009 and the debut of an artist that had been nominated for numerous „best newcomer“
awards with just one single ever released to the public. Clearly, this placement was another milestone
for Crada whose name now, for the first time, appeared alongside superstars like Kanye West,
Common and MGMT. The album sold close to half a million units worldwide and made Crada one of
the most sought-after urban music producers in Germany.
Today Crada is one of the most interesting new producer/songwriters from Europe. With releases all
over the world, Crada is the new kid to watch or as DJ Jelly (one of Atlanta’s most legendary djs)
states: „Crada is the best unknown producer in the world right now“. Boosted by the fact that his
initial dream is slowly turning into reality, Crada works on new productions for nearly every US major
label, ready to release the one song that turns him into a producer superstar. And we all know: All it
takes is just one beat.
Crada started off with nothing but a dream. A dream of his music on the airwaves, his drums on the
big screens, his melodies pressed on a cd, people singing along to his songs. And although the odds
were not too good in the beginning, he found a way to work on this dream. As a kid from a small
southern german town Crada’s first musical endeavour made him beatmaker and dj for a local
boombap hiphop group, only to soon after realize that the local shows and selfmade demo-tapes were
simply not enough. In 2005 Crada enrolled at Germany’s most prestigeous music school
„PopAkademie“ in Mannheim and at the same time started looking for a management to help him get
his music to more high profile artists. Incredible as it sounds, the very first beat his management ever
sent out was immediately picked and released by one of Germany’s biggest rap legends and topselling
artists Samy Deluxe, an incident the rapper still claims as a unique scene in his entire career.
All it took was one beat.
Coming from a strictly hiphop background, Crada was never willing to let anything limit himself to
just one genre. With the help of his music school he learned to play instruments, worked on different
projects from soul music to pop and rock productions, songwriting and industrial music design which
gave him the opportunity to include a full symphonical orchestra for his hiphop productions. Needless
to say, that Crada wrote the arrangements and melodies for the whole orchestra. Meanwhile more
commercial success came along the way. The german hiphop scene started acknowleding Crada’s
musical talent and kept him busy with production work. In 2007 Crada went from video singles in
rotation to top-ten selling albums and his name blew up within less than a year in Germany,
Switzerland & Austria.
It was just a matter of time until Crada’s material was recognized by artists in the USA and Canada as
well. Sparked by the numerous contacts of Crada’s management Starting Lineup and the continuing
travels of DJ Kitsune (Shadyville DJs/Shade45), his beats were heard and appreciated by countless
artists, managements, labels and A&Rs. Many artists were excited to record on Crada’s beats but it
took some time for a production to finally end up on a bigger release than „just“ a mixtape – a time
span Crada used to concentrate on industrial music and producing a commercial for Mercedes-Benz
in Germany. When it seemed like an almost endless phase of beats that never made it onto an official
release by any known artist in the US, relief came in a phone call. It was none other than Sheek Louch
of the legendary LOX that wanted to use one of Crada’s songs as the official single fort he longawaited
D-Block compilation through E1 Entertainment. Crada’s very first song to be officially
released in the US ended up to be a people’s and radio station’s favorite and entered the Top 40 of the
billboard album charts in June 2009. And once again: All it took was one beat.
Only 2 months after this ground-breaking release for Crada, one of his productions was requested as a
track on Kid Cudi’s debut album for G.O.O.D. Music / Universal, one of the most anticipated albums
of the year 2009 and the debut of an artist that had been nominated for numerous „best newcomer“
awards with just one single ever released to the public. Clearly, this placement was another milestone
for Crada whose name now, for the first time, appeared alongside superstars like Kanye West,
Common and MGMT. The album sold close to half a million units worldwide and made Crada one of
the most sought-after urban music producers in Germany.
Today Crada is one of the most interesting new producer/songwriters from Europe. With releases all
over the world, Crada is the new kid to watch or as DJ Jelly (one of Atlanta’s most legendary djs)
states: „Crada is the best unknown producer in the world right now“. Boosted by the fact that his
initial dream is slowly turning into reality, Crada works on new productions for nearly every US major
label, ready to release the one song that turns him into a producer superstar. And we all know: All it
takes is just one beat.
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